location release forms

talent release forms

Corporate Video Analysis

The Nature and Purpose of research in the creative media industries

The nature and purposes of research in the creative media industries

Primary research

Primary research is research which you gather by interviewing people yourself first hand. We were going to interview people at the dog rescue centre however they were all busy to interview properly. We decided to gather our primary research by interviewing current pet owners.

Secondary Research

Secondary Research is when you use research which other people have already carried out. This sort or information can often be found online. For example, there were videos of rescue animals on YouTube and you can browse the internet for statistics and peoples’ opinions on animal rescue.

Quantitative Research

This is when you look at figures and statistics for example sales on DVDs, CDs or film ratings. We found out statistics on how many dogs/cats had been killed because they can’t find a new home. We found out that over 1000 dogs/cats were being abandoned yearly.

Qualitative research

This kind of research is made up of information which is not numerical. For example you could include people opinions on which is the most popular pet in the UK or why people like to have a pet.

Data gathering agencies

An example of a Data Gathering agency is BARB. BARB stands for Broadcasters Audience Research Board; this is basically to help you find out facts and statistics about your audience to work out when to air a show or advert.

Another example is IMDB, which stands for Internet Movie Data Base; this is a website which has information on films, TV shows, casts and actors. It holds information such as date releases, birthdays and also has random facts.

 Other agencies which I had found are; TNS and BI. TNS is a media research agency which helps companies to target their customers more effectively and BI, which stands for the Brand Institute, researches a variety of aspects including company logos, customer satisfaction and corporate image.

Purposes of research

Audience and market research

This is looking at some stats and figures; an example of this is when we created our VO5 advert and when I was presenting my pitch, I had to look at what will attract my audience and when they watch TV most. For example, for my pot noodle advert I discovered that on the 14^th of February 2016, 7.01 million people watched Coronation Street. I found this out by researching BARB figures. Another example of this is what demographic and geodemographic your audience falls in. 

Production Research

This is researching in detail the manufacture of your product. Examples of this is researching things like: How much will it cost to produce? Do you have all the resources? Do you know all the legal documents? An example of this in my work is when making our documentary we needed to work out if we could film on the premises of the dog rescue centre, and which one we wished to go and film at. We had to research into costs of travel, luckily that was the only payment we had to pay to create this as the only prop we needed was the animals. Another example of this in my work is when we made the VO5 we had to pay for the prop of the VO5 and find out where the cheapest one was which we could get. we decided in the end it was cheaper to use an old blue tub and print of the logo. In order to do this we had researched what the bottles looked like to make it realistic. 

Corporate video

Current Practises in Corporate Video Productions
Introduction
In this assignment I am going to be researching different features in corporate videos such as copyright, privacy, defamation, ethical, technologies and releases.
Copyright
When making a video you have to be aware of copyright for music. If you want to use music, then you have to be able to get artists permission or use copyright free music.
You can’t have other companies, logos or names in the video due to the law of copyright.
 https://www.youtube.com/watch?v=gw_B4ZMjrFo
This is an example of how they used copyright free music. You can tell this by how basic and repetitive it is.  In the description of the video it says   “Copyright by results advertising”.
Privacy
You have to protect others privacy. You cannot put personal details of others on the video.
https://www.youtube.com/watch?v=X9SK052cF3c
This video is an example of privacy because when interviewing people who already work for Apple they displayed their name on the screen however only shown their first name to protect them giving away private information.

Defamation
 Defamation means that a person, company or product is criticizing another company for example  if they affected their business.
https://www.youtube.com/watch?v=DUOttPF4UTo
This advert is for Surface Pro. They compare it to an Apple mac. They criticize Apple by saying that their product is better and use these quotes to compare them together. “This mac doesn’t quite compare. It’s slower, heavy and a bit square” “it’s lighter than air”.

Fair use
Using it correctly so that it doesn’t go against copy right laws. It allows you to use it in certain situations for example teaching by showing a video in a lesson or copying a couple of paragraphs from an article. Another time fair use applies is when quoting song lyrics or reviewing and/or commenting on a product for example a book or film. It also allows you to make a parody meaning for example a song parody you can use the music as long as you change the words and  make sure the words don’t offend or criticise.

Ethical
There are three different types of ethical issues, race, gender and religion.
Race is based on where you come from and ethnic group which you fall under.  In a corporate video you have to make sure to make it clear that all ethnical groups can participate in whatever you are advertising. You have to be able to do this without directly saying this. One way in which you can do this is by showing different people from different cultures using this product/working for the company that you are advertising.  Secondly, don’t make it gender specific this also includes not singling out gay people. You could do this by showing neutral colours such as red or cream in video.
https://m.youtube.com/watch?v=KJQAff3ZbgU this is a good example of this because they would have had to ask all the young people to sign a release form.



Releases / materials (talent + location)
To film a corporate video, I will legally need the following documentations. Firstly, I will need a release form. When I film all the people starring in the video I would have to give them this form to prove that I have permission to film them. Secondly, if I am filming with any specific prop which could be seen as dangerous I will need to inform the police and get their permission to be able to film this. An example is if I wanted to film someone shooting someone I would have to inform the police that I would be using it so that if anyone reports me they know why. Another type of release form in which I will need is the location one. This is to prove I have permission to film on the location in which I need. I would need the sight manager to do so.
https://m.youtube.com/watch?v=ox3hfx2SqAE this is a good example of it because in order to film this they would have needed to get release forms form the different locations baring in mind this video was filmed in 15 different countries.


Technologies
To create a corporate video, you need different types of equipment and technology for example you need camera to be able to film. There are many different types of camera in which you can use. An example is a Nikon D3200. This is a DSLR camera. This coast around about £350. Another example is a Canon 750D. These cost around about £500. Lastly if you are wanting to film more sporty or water based videos then you will need a camera like the GoPro. Which is about £50. Then you need a computer with an editing software on for example premier pro. You will also need a tripod to hold the camera when filming, light source for example a soft box or a ring light to get good lighting. You can also have a shotgun microphone to gather better sound and you can have this on a boom pole. You may also need a green screen.

Corporate video analysis

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Corporate Video Production

Shelly Telly 
Shelly Telly is a freelance film producer. She is based in Norwich. She produces documentaries to increase societies awareness and understanding of disabilities.

<iframe width="560" height="315" src="https://www.youtube.com/embed/v9Cg1xs7rf0" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/uy9bdvWxk9s" frameborder="0" allowfullscreen></iframe>

Mustard TV
Mustard TV is a local TV company. The company is based in Norwich. They produce local news and promote local events and clubs.

<iframe width="560" height="315" src="https://www.youtube.com/embed/Jz3J2dA7cJ4" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/qBOM1HHNVoE" frameborder="0" allowfullscreen></iframe>

3MW Feedback

Abbie, some very good work this year which has been consistent and thorough. Your documentary was every effectively produced and certainly tugged at the heart strings. Keep it up for next year!
Try to ensure that you spend adequate time on your written work and ensure that you get assistance from your LSA. This will ensure that the end product is the equal to what you are able to produce.

You have described and explained issues relating to factual television programmes with reference to detailed illustrative examples and with generally correct use of subject terminology.

You have explained codes and conventions of factual television programmes with reference to detailed illustrative examples and with generally correct use of subject terminology.

You were able to plan and research a factual programme for television to a quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations.

You have produced a factual programme for television to a technical quality that reflects near-professional standards, showing creativity and flair and working independently to professional expectations.

3MW Video

Survey Results - 3MW

3MW release forms

Risk Assessment for 3MW

The News

Location Release (TV ad)

Talent Release Forms (TV ad)

secondary research dog transformation

primary research documentary

TV Adverts - final feedback

Abbie,
some good work produced here and within your group, you have created an effective re-branding adverting concept and a well-produced TV advert.

 In regards to unit 2: Communication Skills for Creative Media Production (pitch and presentation): You were able to use appropriate techniques to extract information from written sources with some precision and presented a structured and detailed media production report which conveys information and explains conclusions with clarity.
Your pitch was interesting and I thought that you conveyed the information about your re-branding idea and employed forms of address in your pitch to communicate ideas effectively. The pitch was visually good and you deployed and managed technology to pitch a media production proposal effectively and with some imagination. Given how nervous you felt, I think that you did very well with this task.
You made effective changes to your work with frequent beneficial effects.

In regards to unit 30: Advertisement Production for Television:
Within your TV advert analysis, you were able to explain structures and techniques of TV advertisements with reference to detailed examples and with generally correct use of subject terminology.
Working within your group, you were able originate and develop an idea for a TV advertisement showing some imagination and with only occasional assistance. The advert demonstrated a good understanding of conventions in TV adverts and it was clear that you were able to produce a TV advertisement to a good standard showing some imagination and with only occasional assistance.
Your evaluation was also detailed and you explained your own TV advertisement production work with reference to detailed illustrative examples and generally correct use of subject terminology.

Email sent to dogs trust

Email sent to dog’s trust:

Hello,

I was just wondering if it was possible if we were able to ask you a few questions about The Dogs at your sanctuary and the work done as well as numbers of animals, so we can include these in a short documentary we are doing at college about the re-homing of dog?

If you could reply to these questions that would be great thanks;

How many dogs on average per year does dog's Trust have to look after?

How many of these dogs get re homed?

How long is a dogs stay?

What are the reasons a dog will be given away or found?

How are some dogs found?

What’s the worst case a dog has been found in?

How old on average are the dogs that you have

Thank you for your time,

Abbie-Rose and Jessica

Email back from Dog’s trust

  

Dear Abbie-Rose and Jessica,

Thank you for contacting Dogs Trust with your query. I have tried to answer your questions as best I can as follows:

- Dogs Trust cares for 17 000 dogs a year across our 20 rehoming centres in the UK.

- In 2015 the number of dogs successfully rehomed (and not returned to us) was 12 328.

- A dog's average stay at our centres is currently 42 days. Most of our dogs come in and out in a matter of weeks, but this number is greatly affected the number of long term dogs in our care (who have been with us for more than six months) of which there are not many.

- I am unable to provide more specific information on the reasons that individual’s handover their dogs to us, but the most common is that due to some change in the owners' life, they are no longer able to provide the care and home that the dog needs. More information on this can be found on our website here: https://www.dogstrust.org.uk/whats-happening/news/over-47-000-people-heartlessly-abandoned-their-dogs-in-one-year

- Where dogs have come to us in a less than ideal state, Dogs Trust focuses on the transformation of these dogs as they look to a better life. One such example this year was April who was found with extremely matted hair. More on this can be found here: https://www.dogstrust.org.uk/our-centres/ballymena/centre-updates/news/abandoned-dog-who-survived-the-odds-seeking-loving-home

- Unfortunately I do not have information regarding our dogs' average age easily accessible so am unable to answer this question.

I hope this information has been helpful. More information like this can be found in our annual review https://www.dogstrust.org.uk/about-us/audited-accounts-annual-reviews/annual-review/annual%20review%202016.pdf

Kind regards,

Lucy Jeczalik

Operations Administrator

Dogs Trust - A Dog Is For Life Not Just For Christmas ®

Visit our website at http://www.dogstrust.org.uk 

documentary ideas

Our main idea was to take a group of people to animal shelters and film them socializing with the dogs, have them talking about how they feel about dogs and cats and how they feel about dogs and cats waiting to be adopted.Also talk to some people who work there and ask them what its like to work closely with animals, as well as making people aware of how many animals have to be re-homed.

  

 Email sent to sanctuary’s 

 Hello,  

We are making a short documentary for a project at college about dogs and cats and the re-homing of them to raise awareness of this issue, we would love to feature this sanctuary, as well as some members of staff and the animals. The idea would be to bring a small group (between 3-5) and see how they get along with the dogs and cats at the sanctuary and how they feel after they have meet some of the animals as well as asking the staff some questions. The time was have to do this is from the 23rd May to the 31st May so if it would be possible to spend a few hours between these dates at the sanctuary that would be great.

 Thank you for your time and consideration

 Abbie-Rose and Jessica 

 Sanctuary’s sent to

 • Dogs and cats rescue Norfolk and Suffolk 

• Hillside

• F.a.i.t.h 

• PACT animal sanctuary

• Wet nose animal aid  

•   RSPCA

Types of documentaries

Dogs Trust

https://www.dogstrust.org.uk/

3 minute wonder - Holiday video

3 minute wonder carrot crew response

Carrot Crew

The intro for this video is too long and doesn’t attract the viewer. I understand that they need to have the information however they have left too long for the reader to read it they could have also put some sound track to it. The text they have at the beginning I feel that they should have a voice over reading it. I think this voice over should be a dramatic voice this attracts the viewers and help them engage. They make it so that it not very believable, I don’t feel as though the children are being serious enough which makes this more of a comedy. However, I feel as though it not quite serious but not quite humorous therefore I feel as though they should make it more clear on which they want it to be.  

3 minute wonder carrot crew video

Hannah Wakefield 3 minute wonder response

Hannah Wakefield 3-minute wonder

I believe that this could have been presented in a more creative way. That fact that it was literally just someone filming a person presenting a talk with the occasional different view. The content of what she was saying was interesting and she used interacting techniques to keep the audience focused. However, seeing that it was someone standing in front of an audience put me off the thought of watching it. To improve this, they should put the same information however with cartoon examples and not just the person talking.

Hannah Wakefield 3 minute wonder video

Our Advert

risk assessment

questionnaire and answers

Story boards

Location Recce

Evaluation

Unilever Advert Analysis

Unilever - The Company

Re-branding a Unilever Product - Pot Noodle

Pre-Production Process Report

We created a low budget 90 second short film. This film was set as one of our assessments. We are sending this in for Depict. Our video is a mixture of playing on games and comedy. We will present our work by uploading it on Youtube and Depict website however professional companies will present their films through various different ways; for example through the cinema, in shops on DVD, on Netflix and on television . We could have chosen various types of genre; for example horror, romantic, chick flick or documentary.

There are hundreds of grants that can give you money to produce a film. If you already have an audience and know your demographic you can gain your funding through them. An example of this type of funding is a film which is currently in production called The Drowning of Arthur Braxton. This film is being produced by Luke Cutforth, who created his audience by uploading videos to YouTube. He then asked the audience to donate money to him via a crowd funding site. This means he is able to create a film which will be aimed at that audience. In return for donating the fans got rewards, such as him following them on Twitter and the chance to meet him. What they receive depends on what they donate. Other ways of gaining enough to create a film is by going to grants for example there is one called Independent Lens, which is a grant for documentary films and is a limited time grant.

This photo shows the producer of the film mentioned above whom I met at summer In the city, London. Which was a YouTube event.

Even with a grant it is still extremely difficult to gain this amount of money. To create this film we didn’t use any money. If we were a professional company we would have had to spend a lot more even if it was a low budget film. In order to create a film you are required to spend a lot of money on a lot different jobs, software and equipment. You will require to employees to work with you. You require someone to help with the drawing of the story boards, editors and camera operators. How much of the production you want to do yourself will dictate how much you will need to spend on hiring people.  You also need to pay a lot of money for equipment.  You will need a digital editing workstation, which is basically a laptop or computer which has the correct editing software on it.  You can use a cheaper computer for this, however the computer may struggle with the size of the software which is required. There are hundreds of editing programs; some are free, for example Windows Movie Maker. However, Windows Movie Maker is not as advanced and it is extremely simple compared to software which you can pay for. Some examples of paid software is Premiere, which is the software we used to create our film. The BBC occasionally uses this software to edit. Another example is Final Cut Pro; this is the software in which BBC mainly use.

Secondly, you need a camera to film. You can use a cheap camera, however your quality of footage won’t be very good. For the camera you will need a memory card and how much footage you need to film will dictate the size of the memory card that you will need. The bigger the size of the memory card the more expensive it is. You will also need a microphone because the ones which are inside a camera don’t have the best quality, especially for long distance recording or if you are recording outside. This was an issue we found with the microphone we were using. You could not hear the dialogue over the sound of the wind. The microphone which is normally used in the industry is a shotgun microphone which is on a boom pole. The shot gun microphone records the sound which is coming from the direction its pointing in. This can still give you the problem of picking up noises which you do not want in the film. For example when I was being filmed for the One Show we kept picking up the noise of my mum’s guide dog snoring next to my mum when they were trying to interview her. This is because this microphone is very sensitive to noise. Using this microphone you have to watch that you are not creating shadows of it with the amount of lighting which you are using. The boom pole which the mic is held on is expensive, however you can create a cheaper one by creating your own. To solve our problem of the wind we could have used a muff/windscreen which is like a cover for the microphone to help stop the scratchy muffled sound of the wind allowing other sounds to be able to reach the mic. Another part of equipment is a Steadicam which is very expensive however is not an absolute must have. Instead of using one of these you can use a tripod however a tripod is stationary. A Steadicam sits on the camera person’s shoulder and keeps the camera steady. The camera operator can move around a lot (for example jump up and down) and the camera will still be in the same place.  A cheaper, less effective way to do this is by folding all three tripod legs in and holding it by the legs.

You need a lot of lighting to film, which can also be very expensive. Lighting helps set the mood. There are hundreds of different types of lighting which you can use.  A common one people use is a soft box which you can buy online from about £20. You can also use a ring light which is a light which goes around the camera; these are more expensive than soft boxes. Lastly, some of your viewers may find it difficult to access your film. It a good idea to make it accessible by paying for your film to have subtitles and audio description. This will help widen your audience, because it makes it accessible to more viewers. 

For our depict film we used a DSLR camera to film on with a memory card to store the footage on. We used a tripod to keep the camera still in shots and between shots. It could have been better if we had got a shot gun microphone or at least a windscreens. We didn’t have to use lighting as we filmed outside meaning we used natural light. This however meant that the screen kept going lighter and darker as the sun kept going in and out.

In low budget films you would only have the crew necessary to create the film, however there is still a lot of crew members.  For example the camera man who is in charge of the camera and does all the filming. Editors who do all the editing, production secretary who is like the receptionist for the production, story board artist, line producer, lighting assistant, sound editor, props designer/producer, special effect crew, cast director and location manager. These are the most important roles when you’re filming, which are the roles you probably wouldn’t be able to produce a film without. You only use the roles that are necessary, because you only have limited money.

For a television program the crew members are very similar to a low budget film. You need a producer who co-ordinates and supervises all the processes in making the show. A director who directs everything from actors to lighting to where the show will be shot. You need someone to decide what is going to be said even for a TV show this is the screenwriter job.  To create a TV show you may need to use different locations depending on the show therefore you need a location manager who works with the director to decide the locations. The location manager then has to gain the permission to film on that location. The boom operator (boom swinger) is the person who is in charge of operating and positioning the microphone. The make-up designer designs and applies the makeup for the people who are going to be in front of the camera.  This does depend on the type of TV program. 

A Hollywood feature film has a lot more roles, this is because they have more money meaning they can have more employees. This means they have jobs which are not as important to have. For example a chef or a cleaner. In Hollywood feature films they tend to have a lot more celebrities and less unknown actors which means they need to also hire a lot more stunt doubles.

To choose roles we discussed what sort of actors we would need and who out of us wanted to do which role. For example, I decided I wanted to be in front of the camera, however didn’t want to speak a lot of dialogue.  We decided this meant the guard was the perfect role for me. I have had similar experience of this at high school because I studied GCSE drama. I have also had experience of being behind the camera because the media find me and my family extremely interesting. In the pre-production work we decided for me to do the risk assessment. This was because I had to complete a risk assessment at my work experience. We also chose me to write the script, because I did GCSE drama meaning I have had experiences with scripts before.

There are many different contributors who work alongside the crew. This includes people who have to set up the equipment and the props ready to film. Also there are also people like the chef or the outfit and make up designers.

Our time frame was two weeks for filming then we had two weeks to edit. We struggled to stick to this time frame, because we were filming in the winter and we needed it to be sunny. This became a problem as it was constantly raining. We also had difficulty arranging a meeting time that all of us could make. This is because we all had different free time at college. This meant filming took slightly longer than anticipated. In the media industry deadlines can be very close.

Reference:

Film.vic.gov.au/_data/assets/pdf_file/0010/4897/crew-roles-and-department

Bbc.co.uk/filmnetwork/filmmaking/guide/production/cast-and-crew#role

Unilever research

Unilever is a British company which is highly admired company. Unilever was formed in 1930 however the smaller companies which formed Unilever were formed in the 19th century. For example Bovil which was originally called Johnston's fluid beef in 1871 and was re named in 1886 to Bovril.

prop and costume report

Initial ideas

Idea Proposals • Love story – a man and a women start in two different locations and they have to find each other again. They are at the same places at different times creating the comedy aspect of love as well as making it all the better when they do find each other. • Horror- a clip of some survivors running away from zombies when one gets bit and tells no one, towards the end one of them find out and end with a gunshot. This is scary making the spectator worry for the characters as well as leaving the suspense about the character who got bit dying. • Comedy – characters from a game become real, these friends become the characters from some popular video games and act like their character as they look around to find a boss to face. • Sad story – mainly focused on a girl that is depressed showing the effects of what depression does to someone. Inspirations for all these came from the official depict! Site as we watched a few of the winning ones and thought how can we use what’s already been done and make it our own. We also watch a lot of short films on YouTube, however these weren’t as short as ours had to be. One that really stood out was brining video games to life. Other things that inspired our ideas were our own interests for example liking comedy and horror movies.

shot list