Wednesday 25 May 2016

TV Adverts - final feedback

Abbie,
some good work produced here and within your group, you have created an effective re-branding adverting concept and a well-produced TV advert.

 In regards to unit 2: Communication Skills for Creative Media Production (pitch and presentation): You were able to use appropriate techniques to extract information from written sources with some precision and presented a structured and detailed media production report which conveys information and explains conclusions with clarity.
Your pitch was interesting and I thought that you conveyed the information about your re-branding idea and employed forms of address in your pitch to communicate ideas effectively. The pitch was visually good and you deployed and managed technology to pitch a media production proposal effectively and with some imagination. Given how nervous you felt, I think that you did very well with this task.
You made effective changes to your work with frequent beneficial effects.

In regards to unit 30: Advertisement Production for Television:
Within your TV advert analysis, you were able to explain structures and techniques of TV advertisements with reference to detailed examples and with generally correct use of subject terminology.
Working within your group, you were able originate and develop an idea for a TV advertisement showing some imagination and with only occasional assistance. The advert demonstrated a good understanding of conventions in TV adverts and it was clear that you were able to produce a TV advertisement to a good standard showing some imagination and with only occasional assistance.
Your evaluation was also detailed and you explained your own TV advertisement production work with reference to detailed illustrative examples and generally correct use of subject terminology.

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