music video

Introduction

In 1941 a jukebox which played video clips along with music was invented. This was called the Panoram Soundie. Hollywood introduces the genre of music centred films in 1956. In 1962, British television introduce a new form of music television such as TOTP. 1969, Easy Rider, features one of the first uses of rock music to accompany sequences in a dramatic film. In 1970, record producers find a way of promoting their artists by producing short promos which started to replace live performances of the artist on stage. In 1975, advanced video effects were brought into action in the video Bohemian Rhapsody. Closely followed by computer animation in 1979 in a video called The Day My Baby Gave Me A Surprise. In 1981, the first 24 hour music channel started.

Promotion of artists and directors

A promotion of an artist is when the artist name is shown in the video. An example of this is High School Never Ends, by Bowling For Soup. In this example the band’s name and BFS is shown in multiple locations in the set. For example, on the campervan, on the drums and on the backdrop. They do this because it promotes the band, gains them money and recognition. The promotion of a director is a similar aspect as the promotion of the artist however instead of the artist it’s the directors. An example of this is The JCB song. The directors name is shown at the end of the video, this gives them promotion and recognition because you don’t normally know who the directors are.

Producers strategies how and why are artists marketed differently.

An Independent artist tends to be advertised through YouTube, some examples of independent artists are Dave Giles, Emma Blackery, Bry, Luke Cutforth, Doddie Clark, Danny Gruff, Box of Light and Robbie Coles. (https://www.youtube.com/watch?v=JAmX7BAv4Z8v this is an example of a Dave Giles song). Most of these examples, mainly Emma Blackery, promote themselves by creating other videos such as vlogs. They also are contracted by other big brands such as Primark, Top Shop and next. A lot of them are also contracted with major makeup brands. A lot of them also collaboration in each other’s music videos and general videos to help promote each other.

Major labels are bigger artists who have record labels. Some examples of Major labels are Halestorm, Bowling For Soup, You Me At Six,  Falling in reverse, Linkin Park, Paramore and Bring me the Horizon. https://www.youtube.com/watch?v=QVYgoejO3ac

Extending artists and record labels income

Some artists have extra merchandise to help them extend their income budget. An example of this is Halestorm. Here’s to us, beer mug, artists will produce multiple merchandise products. This helps them earn more revenue. They also go on tours to help advertise themselves.

The extension of various media outlets

There are various media outlets such as YouTube, itunes, Playstore, 4Music, vevo and Vimeo. Outlets like Playstore and itunes once you have downloaded a music video you can watch them anywhere you want; however, you can’t with ones like YouTube because you need WIFI. However, with YouTube the video is free. With both YouTube and itunes though you can choose which song you want to watch however, with the music TV channels you cannot choose. On TV channels generally they only show pop music. If all these outlets did not have these music videos the artists and company would not have as much publication and earn as much money for them.

Synergistic marketing/links to promotion and income

Synergistic marketing is when a music video has a film within in it and the film has merchandise. This is an advantage to the target audience because when they see a product with there inspiration on they instantly want to buy the product. Some examples of this would be:

The Nightmare Before Christmas with the song This is Halloween. https://www.amazon.co.uk/Nightmare-Before-Christmas-Danny-Elfman/dp/B000025V6K/ref=sr_1_4?ie=UTF8&qid=1486382086&sr=8-4&keywords=nightmare+before+christmas+cd

https://www.youtube.com/watch?v=xpvdAJYvofI

Another example is Decode by Paramore in this video there're are scenes from twilight.

https://www.youtube.com/watch?v=RvnkAtWcKYg

The conclusion

Why do you think music videos are so popular?

To conclude, music videos helps you imagine the story behind the song and have better understanding of it. Older videos help create memories and life experiences. This is important for people with a hearing impairment as it means they can lip read and get something out of the song.