Introduction
In 1941 a jukebox which played video clips along with
music was invented. This was called the Panoram Soundie. Hollywood introduces
the genre of music centred films in 1956. In 1962, British television introduce
a new form of music television such as TOTP. 1969, Easy Rider, features one of
the first uses of rock music to accompany sequences in a dramatic film. In
1970, record producers find a way of promoting their artists by producing short
promos which started to replace live performances of the artist on stage. In 1975,
advanced video effects were brought into action in the video Bohemian Rhapsody.
Closely followed by computer animation in 1979 in a video called The Day My
Baby Gave Me A Surprise. In 1981, the first 24 hour music channel started.
Promotion of artists and directors
A promotion of an artist is when the artist name is
shown in the video. An example of this is High School Never Ends, by Bowling
For Soup. In this example the band’s name and BFS is shown in multiple locations
in the set. For example, on the campervan, on the drums and on the backdrop.
They do this because it promotes the band, gains them money and recognition. The
promotion of a director is a similar aspect as the promotion of the artist
however instead of the artist it’s the directors. An example of this is The JCB
song. The directors name is shown at the end of the video, this gives them
promotion and recognition because you don’t normally know who the directors
are.
Producers strategies how and why are artists marketed
differently.
An Independent artist tends to be advertised through
YouTube, some examples of independent artists are Dave Giles, Emma Blackery,
Bry, Luke Cutforth, Doddie Clark, Danny Gruff, Box of Light and Robbie Coles. (https://www.youtube.com/watch?v=JAmX7BAv4Z8v
this is an example of a Dave Giles song). Most of these examples, mainly Emma
Blackery, promote themselves by creating other videos such as vlogs. They also
are contracted by other big brands such as Primark, Top Shop and next. A lot of
them are also contracted with major makeup brands. A lot of them also
collaboration in each other’s music videos and general videos to help promote
each other.
Major labels are bigger artists who have record
labels. Some examples of Major labels are Halestorm, Bowling For Soup, You Me
At Six, Falling in reverse, Linkin Park,
Paramore and Bring me the Horizon. https://www.youtube.com/watch?v=QVYgoejO3ac
Extending artists and record labels income
Some
artists have extra merchandise to help them extend their income budget. An
example of this is Halestorm. Here’s to us, beer mug, artists will produce
multiple merchandise products. This helps them earn more revenue. They also go
on tours to help advertise themselves.
The extension of various media outlets
There are various media outlets such as YouTube,
itunes, Playstore, 4Music, vevo and Vimeo. Outlets like Playstore and itunes
once you have downloaded a music video you can watch them anywhere you want;
however, you can’t with ones like YouTube because you need WIFI. However, with
YouTube the video is free. With both YouTube and itunes though you can choose
which song you want to watch however, with the music TV channels you cannot
choose. On TV channels generally they only show pop music. If all these outlets
did not have these music videos the artists and company would not have as much publication
and earn as much money for them.
Synergistic marketing/links to promotion and income
Synergistic marketing is when a music video has a film
within in it and the film has merchandise. This is an advantage to the target
audience because when they see a product with there inspiration on they instantly
want to buy the product. Some examples of this would be:
The Nightmare Before Christmas with the song This is
Halloween. https://www.amazon.co.uk/Nightmare-Before-Christmas-Danny-Elfman/dp/B000025V6K/ref=sr_1_4?ie=UTF8&qid=1486382086&sr=8-4&keywords=nightmare+before+christmas+cd
https://www.youtube.com/watch?v=xpvdAJYvofI
Another example is Decode by Paramore
in this video there're are scenes from twilight.
https://www.youtube.com/watch?v=RvnkAtWcKYg
The conclusion
Why do you think music videos are so popular?
To conclude, music videos helps you imagine the story
behind the song and have better understanding of it. Older videos help create
memories and life experiences. This is important for people with a hearing
impairment as it means they can lip read and get something out of the song.
