Monday 17 October 2016
The Nature and Purpose of research in the creative media industries
The nature and purposes of research
in the creative media industries
Primary research
Primary research is research which
you gather by interviewing people yourself first hand. We were going to
interview people at the dog rescue centre however they were all busy to
interview properly. We decided to gather our primary research by interviewing
current pet owners.
Secondary Research
Secondary Research is when you use research which other
people have already carried out. This sort or information can often be found
online. For example, there were videos of rescue animals on YouTube and you can
browse the internet for statistics and peoples’ opinions on animal rescue.
Quantitative Research
This is when you look at figures and statistics for example
sales on DVDs, CDs or film ratings. We found out statistics on how many
dogs/cats had been killed because they can’t find a new home. We found out that
over 1000 dogs/cats were being abandoned yearly.
Qualitative research
This kind of research is made up of information which is not
numerical. For example you could include people opinions on which is the most
popular pet in the UK or why people like to have a pet.
Data gathering agencies
An example of a Data Gathering agency is BARB. BARB stands
for Broadcasters Audience Research Board; this is basically to help you find
out facts and statistics about your audience to work out when to air a show or
advert.
Another example is IMDB, which stands for Internet Movie Data
Base; this is a website which has information on films, TV shows, casts and
actors. It holds information such as date releases, birthdays and also has
random facts.
Other agencies which I
had found are; TNS and BI. TNS is a media research agency which helps companies
to target their customers more effectively and BI, which stands for the Brand
Institute, researches a variety of aspects including company logos, customer
satisfaction and corporate image.
Purposes of research
Audience and market research
This is looking at some stats and figures; an example of this
is when we created our VO5 advert and when I was presenting my pitch, I had to
look at what will attract my audience and when they watch TV most. For example,
for my pot noodle advert I discovered that on the 14th of February
2016, 7.01 million people watched Coronation Street. I found this out by
researching BARB figures. Another example of this is what demographic and
geodemographic your audience falls in.
Production Research
This is researching in detail the manufacture of your
product. Examples of this is researching things like: How much will it cost to
produce? Do you have all the resources? Do you know all the legal documents? An
example of this in my work is when making our documentary we needed to work out
if we could film on the premises of the dog rescue centre, and which one we
wished to go and film at. We had to research into costs of travel, luckily that
was the only payment we had to pay to create this as the only prop we needed
was the animals. Another example of this in my work is when we made the VO5 we
had to pay for the prop of the VO5 and find out where the cheapest one was which
we could get. we decided in the end it was cheaper to use an old blue tub and
print of the logo. In order to do this we had researched what the bottles
looked like to make it realistic.
Tuesday 11 October 2016
Corporate video
Current Practises in Corporate Video Productions
Introduction
In this assignment I am going to be researching different features in corporate videos such as copyright, privacy, defamation, ethical, technologies and releases.
Copyright
When making a video you have to be aware of copyright for music. If you want to use music, then you have to be able to get artists permission or use copyright free music.
You can’t have other companies, logos or names in the video due to the law of copyright.
https://www.youtube.com/watch?v=gw_B4ZMjrFo
This is an example of how they used copyright free music. You can tell this by how basic and repetitive it is. In the description of the video it says “Copyright by results advertising”.
Privacy
You have to protect others privacy. You cannot put personal details of others on the video.
https://www.youtube.com/watch?v=X9SK052cF3c
This video is an example of privacy because when interviewing people who already work for Apple they displayed their name on the screen however only shown their first name to protect them giving away private information.
Defamation
Defamation means that a person, company or product is criticizing another company for example if they affected their business.
https://www.youtube.com/watch?v=DUOttPF4UTo
This advert is for Surface Pro. They compare it to an Apple mac. They criticize Apple by saying that their product is better and use these quotes to compare them together. “This mac doesn’t quite compare. It’s slower, heavy and a bit square” “it’s lighter than air”.
Fair use
Using it correctly so that it doesn’t go against copy right laws. It allows you to use it in certain situations for example teaching by showing a video in a lesson or copying a couple of paragraphs from an article. Another time fair use applies is when quoting song lyrics or reviewing and/or commenting on a product for example a book or film. It also allows you to make a parody meaning for example a song parody you can use the music as long as you change the words and make sure the words don’t offend or criticise.
Ethical
There are three different types of ethical issues, race, gender and religion.
Race is based on where you come from and ethnic group which you fall under. In a corporate video you have to make sure to make it clear that all ethnical groups can participate in whatever you are advertising. You have to be able to do this without directly saying this. One way in which you can do this is by showing different people from different cultures using this product/working for the company that you are advertising. Secondly, don’t make it gender specific this also includes not singling out gay people. You could do this by showing neutral colours such as red or cream in video.
https://m.youtube.com/watch?v=KJQAff3ZbgU this is a good example of this because they would have had to ask all the young people to sign a release form.
Releases / materials (talent + location)
To film a corporate video, I will legally need the following documentations. Firstly, I will need a release form. When I film all the people starring in the video I would have to give them this form to prove that I have permission to film them. Secondly, if I am filming with any specific prop which could be seen as dangerous I will need to inform the police and get their permission to be able to film this. An example is if I wanted to film someone shooting someone I would have to inform the police that I would be using it so that if anyone reports me they know why. Another type of release form in which I will need is the location one. This is to prove I have permission to film on the location in which I need. I would need the sight manager to do so.
https://m.youtube.com/watch?v=ox3hfx2SqAE this is a good example of it because in order to film this they would have needed to get release forms form the different locations baring in mind this video was filmed in 15 different countries.
Technologies
To create a corporate video, you need different types of equipment and technology for example you need camera to be able to film. There are many different types of camera in which you can use. An example is a Nikon D3200. This is a DSLR camera. This coast around about £350. Another example is a Canon 750D. These cost around about £500. Lastly if you are wanting to film more sporty or water based videos then you will need a camera like the GoPro. Which is about £50. Then you need a computer with an editing software on for example premier pro. You will also need a tripod to hold the camera when filming, light source for example a soft box or a ring light to get good lighting. You can also have a shotgun microphone to gather better sound and you can have this on a boom pole. You may also need a green screen.
Introduction
In this assignment I am going to be researching different features in corporate videos such as copyright, privacy, defamation, ethical, technologies and releases.
Copyright
When making a video you have to be aware of copyright for music. If you want to use music, then you have to be able to get artists permission or use copyright free music.
You can’t have other companies, logos or names in the video due to the law of copyright.
https://www.youtube.com/watch?v=gw_B4ZMjrFo
This is an example of how they used copyright free music. You can tell this by how basic and repetitive it is. In the description of the video it says “Copyright by results advertising”.
Privacy
You have to protect others privacy. You cannot put personal details of others on the video.
https://www.youtube.com/watch?v=X9SK052cF3c
This video is an example of privacy because when interviewing people who already work for Apple they displayed their name on the screen however only shown their first name to protect them giving away private information.
Defamation
Defamation means that a person, company or product is criticizing another company for example if they affected their business.
https://www.youtube.com/watch?v=DUOttPF4UTo
This advert is for Surface Pro. They compare it to an Apple mac. They criticize Apple by saying that their product is better and use these quotes to compare them together. “This mac doesn’t quite compare. It’s slower, heavy and a bit square” “it’s lighter than air”.
Fair use
Using it correctly so that it doesn’t go against copy right laws. It allows you to use it in certain situations for example teaching by showing a video in a lesson or copying a couple of paragraphs from an article. Another time fair use applies is when quoting song lyrics or reviewing and/or commenting on a product for example a book or film. It also allows you to make a parody meaning for example a song parody you can use the music as long as you change the words and make sure the words don’t offend or criticise.
Ethical
There are three different types of ethical issues, race, gender and religion.
Race is based on where you come from and ethnic group which you fall under. In a corporate video you have to make sure to make it clear that all ethnical groups can participate in whatever you are advertising. You have to be able to do this without directly saying this. One way in which you can do this is by showing different people from different cultures using this product/working for the company that you are advertising. Secondly, don’t make it gender specific this also includes not singling out gay people. You could do this by showing neutral colours such as red or cream in video.
https://m.youtube.com/watch?v=KJQAff3ZbgU this is a good example of this because they would have had to ask all the young people to sign a release form.
Releases / materials (talent + location)
To film a corporate video, I will legally need the following documentations. Firstly, I will need a release form. When I film all the people starring in the video I would have to give them this form to prove that I have permission to film them. Secondly, if I am filming with any specific prop which could be seen as dangerous I will need to inform the police and get their permission to be able to film this. An example is if I wanted to film someone shooting someone I would have to inform the police that I would be using it so that if anyone reports me they know why. Another type of release form in which I will need is the location one. This is to prove I have permission to film on the location in which I need. I would need the sight manager to do so.
https://m.youtube.com/watch?v=ox3hfx2SqAE this is a good example of it because in order to film this they would have needed to get release forms form the different locations baring in mind this video was filmed in 15 different countries.
Technologies
To create a corporate video, you need different types of equipment and technology for example you need camera to be able to film. There are many different types of camera in which you can use. An example is a Nikon D3200. This is a DSLR camera. This coast around about £350. Another example is a Canon 750D. These cost around about £500. Lastly if you are wanting to film more sporty or water based videos then you will need a camera like the GoPro. Which is about £50. Then you need a computer with an editing software on for example premier pro. You will also need a tripod to hold the camera when filming, light source for example a soft box or a ring light to get good lighting. You can also have a shotgun microphone to gather better sound and you can have this on a boom pole. You may also need a green screen.
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